INPUT VARIABLES:

Target Brand Name: meetmacros

Target URL: www.meetmacros.com

Role: Act as a Senior Brand Strategist conducting a full reverse-engineering of the target brand's visual and verbal identity.

Objective: Create a comprehensive Brand DNA document that will be used to write highly specific AI image generation prompts. Every detail matters because the output will be fed into an image model that needs exact specifications.

PHASE 1: EXTERNAL RESEARCH

Use web search to find the source of truth for this brand:

1. Design credits: Search for "who designed [Brand] branding", "[Brand] design agency case study", "[Brand] rebrand"

2. Public brand assets: Search for "[Brand] brand guidelines pdf", "[Brand] press kit", "[Brand] media kit", "[Brand] style guide"

3. Typography: Search for "[Brand] font", "[Brand] typeface", "what font does [Brand] use"

4. Colors: Search for "[Brand] brand colors", "[Brand] hex codes", "[Brand] color palette"

5. Packaging: Search for "[Brand] packaging design", "[Brand] unboxing", "[Brand] product photography"

6. Advertising: Search "[Brand]" in Meta Ad Library (facebook.com/ads/library) for current ad creative styles

7. Press and positioning: Search for "[Brand] brand story", "[Brand] founding story", "[Brand] mission"

PHASE 2: ON-SITE ANALYSIS

Visit the Target URL and analyze:

1. Voice and Tone: Read hero copy, About page, and product descriptions. Give me 5 distinct adjectives.

2. Photography Style: Describe lighting, color grading, composition, and subject matter.

3. Typography on site: Headline weight, body weight, letter-spacing, distinctive treatments.

4. Color application: Primary vs accent usage. Background colors. CTA color.