I need you to research this brand and build me a focused context brief for creating an animated ad. This brief needs to work across multiple animated ad formats — talking object ads, product podcast ads, musical ads, and authority-figure ads — so the research should be format-agnostic and focused on giving me what I need to write a direct response script and create scene-by-scene image prompts in Nano Banana Pro.
Brand: [BRAND NAME]
Website: [URL]
Product to feature: [SPECIFIC PRODUCT OR PRODUCT LINE]
Search the brand's website, customer reviews (Amazon, Trustpilot, Reddit, wherever you find them), and any relevant social content. Then give me the following — keep each section tight and actionable, not exhaustive:
1. THE PRODUCT (for image prompts)
- What it is and what it does (2-3 sentences max)
- What it physically looks like — packaging, colour, shape, size, texture, labelling. Be specific enough that an image generation AI could recreate it accurately in any animation style.
- Key ingredients, materials, or technology that could be VISUALISED in animation (e.g. peptides repairing skin cells, probiotics populating the gut, caffeine molecules firing up neurons). Think: what would look incredible as an animated scene?
2. CASTABLE CHARACTERS (for talking object / podcast / musical formats)
- Which physical objects could be animated as talking characters? (the product itself, individual ingredients, body parts, competing products, tools the customer currently uses, etc.)
- For each, suggest a personality or attitude that would make it entertaining on screen (e.g. "the magnesium capsule — calm, zen, the peacekeeper" or "the gut lining — stressed, overworked, begging for help")
- What 3-5 scenes or settings would these characters naturally appear in? (inside the body, on a bathroom shelf, in a kitchen, in a lab, etc.)
3. THE CUSTOMER (for the script)
- Who is buying this? Be specific — not "women 25-45" but a real person. What's their life like?
- What is the ONE core pain point this product solves? Describe it the way the customer would describe it, not the way the brand describes it.
- What trigger event typically leads someone to buy this? (e.g. saw a photo of themselves, a doctor's visit, a seasonal change, turned 40, a new relationship, a specific embarrassing moment)
4. THE LANGUAGE (for voiceover and dialogue)
- Pull 5-10 direct quotes from customer reviews that are vivid, emotional, or would make great ad copy. Prioritise quotes with strong feelings, metaphors, or analogies. Flag any that could work as a first-person line delivered BY the product or an ingredient (e.g. "I gave her her mornings back" reframed from a review saying "it gave me my mornings back").
- 5-8 "pain words" — emotive trigger words customers use to describe living with the problem (e.g. humiliated, defeated, exhausted, invisible, broken)